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Meet the Team
Paul J. Farmer is the Founder and Principal of PJF Consulting, bringing decades of leadership experience at the intersection of business strategy, economic development, public-private partnerships, and organizational growth. Known for his ability to connect people, ideas, and resources, Paul has guided companies, nonprofits, and community initiatives through complex challenges while unlocking new opportunities for expansion and long-term sustainability. His background as a respected CEO and regional leader provides clients with a rare combination of executive insight and practical, results-driven execution. Paul is particularly valued for his collaborative approach and strong stakeholder relationships — qualities that enable him to help organizations navigate change, secure funding, strengthen operations, and achieve measurable impact.
Laura Pruneda is a highly accomplished finance and business executive known for bringing strategic clarity, operational discipline, and analytical rigor to complex organizations. She advises mid-market companies on finance, accounting, tax strategy, risk management, and operational performance, with deep expertise in highly regulated environments and transactions involving acquisitions, investor structures, and capital planning. Laura has successfully built and led finance teams, guided companies through rapid growth, negotiated significant tax savings, and strengthened reporting frameworks that support executive and board-level decision-making. Her career spans leadership roles across manufacturing, real estate, banking, and emerging industries, where she has consistently improved profitability, enhanced governance, and positioned organizations for long-term success. Clients value Laura for her structured problem-solving approach, trusted advisory style, and ability to translate complex financial realities into actionable business strategy.
Blake Holiday is a seasoned executive and operations leader with more than two decades of experience designing and delivering high-impact events, experiential programs, and organizational initiatives. Blake has led complex, multi-day events and nationwide programs that engage stakeholders, build community, and drive measurable results. His background also includes senior leadership roles in operations and nonprofit management, where he strengthened organizational performance, improved logistics, and guided strategic growth. Known for his hands-on leadership style and exceptional attention to detail, Blake brings a rare combination of strategic vision and executional excellence to clients seeking innovative programming, operational efficiency, and memorable participant experiences.
Terry Feinberg is a strategic marketing and business advisor who helps entrepreneurs, grower-shippers, food producers, nonprofits, and small-to-mid-size businesses grow and thrive. Over the course of his career, he has built two successful marketing agencies and worked with more than 150 organizations across a range of industries.
Terry brings deep expertise in strategic planning, marketing strategy, public relations, market research, and brand development. His background includes leadership roles in media, marketing agencies, nonprofit associations, and consulting, giving him a broad perspective on how organizations can align strategy with effective execution.
At PJF Consulting, Terry partners with clients to clarify their goals, refine their messaging, and develop practical strategies that produce measurable results.
Greg DeLander is an experienced business analyst and financial performance specialist with deep expertise in data analysis, reporting systems, and operational performance measurement. Over the course of his career, he has supported major organizations including Cigna, Wells Fargo, Visa, Trulia, and Covad Communications, helping leadership teams make better decisions through clear analytics and actionable insights.
Greg brings advanced skills in financial modeling, business intelligence, and performance reporting using tools such as Excel, Access, SQL, and enterprise analytics platforms. At PJF Consulting, he supports clients with data analysis, operational reporting, and strategic insight that helps organizations better understand performance, identify opportunities, and improve decision-making.